Branding and Image Building

We bring people to Jersey. We get them to experience more while they’re here and to stay in hotels. How? Branding, image building and activating.

Everything we do — advertising, communications, vibrantjersey.je, zoom360.je, treat.je & mn360creations.com., social media, media relations, event and attraction promotion, and even playing up Jersey’s starring role in local culture — showcases and strengthens the ever-evolving Jersey brand.

As a responsible jersey tourism portal, VIBRANT JERSEY is always open to adapting how we brand and market Jersey to ensure that our messages are heard clearly and convincingly.

Here are some of the ways we achieve our mission.

VIBRANT JERSEY…ONLINE

The most powerful way we communicate the voice, essence and image of Jersey is through our four official websites, vibrantjersey.je, zoom360.je, treat.je & mn360creations.com.

The sites are powerful calls to action that move people to visit and help them find the islands hotels, restaurants and attractions.

In 2024 Vibrant Jersey had over 75,000 unique visitors to our website, with over 140,000 page visits. Our most recent addition to our network treat.je, launched in October 2019 and has now been integrated into our main Vibrant Jersey Website. Our Social Media network has had a reach of over 1 Million people in 2024

VIBRANTJERSEY seeks website visitors because we can convert “online visits” into “real-life visitors.”

To compliment our online offering we have now partnered with CI Maps and offer 3 unique visitor maps -voted “clearest maps” These consist of a Leisure Map, a Walking / Cycling Map & a NEW Edition “Wine & Dine” Map. Each Map contains 12 individual Vibrant Jersey adverts that link directly to the respective page on our website.

We are also introducing a Visitor Brochure for 2025 to showcase all that Jersey has to offer and supporting the local community therein.

Each web visit is an opportunity for VIBRANTJERSEY to improve that person’s impression of Jersey, increase their desire to visit and get them to do more things while they’re here.

And to that effect, great content is a conversion machine for

– Team VibrantJersey

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PARTNER NETWORK WEBSITES

Condor Ferries
Jersey Heritage
Freedom Holidays
JERSEY HOSPITALITY ASSOCIATION
St Brelades College in Jersey

VIBRANT JERSEY GROUP

Treat